The story behind the bag

A Gnarly Story

Built from one clear idea: make memorable jerky for people who refuse bland.

01

Where it started

Jon Sion set out to make jerky with bold flavor, premium cuts, and zero shortcuts.

Man in a Gnarly cap holding hanging strips of Gnarly Jerky Cheribanero bags at an outdoor market booth
02

Meet the Gnarly Cast

Every flavor has a personality because bold flavors deserve bold characters. Sasquatch stands with Original Cut. Cheri Banero brings the sweet heat.

03

The mission

Premium jerky should never be boring. Gnarly is made with real ingredients, slow-marinated, with no added MSG, and made in the USA.